Nissan Titan's Cummins Diesel Show Stopper: A Q&A With Fred Diaz

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Nissan Titan's Cummins Diesel Show Stopper: A Q&A With Fred Diaz

Goal: Make the next-gen Titan a must-consider truck for shoppers



Following the announcement that the 2015 Nissan Titan would offer a 5.0-liter turbodiesel V-8, we were able to grab a few minutes with Fred Diaz, Nissan U.S.A. divisional vice president for sales and marketing, about the process leading to the decision to offer a V-8 diesel with 550 lb-ft of torque in a half-ton truck.

Q: This is obviously a huge announcement for the half-ton segment. Could you share some about the discovery and conversations leading up to this, particularly focus groups with truck buyers?



Read more: http://www.trucktrend.com/features/consumer/163_1308_nissan_titan_cummins_diesel_with_fred_diaz/#ixzz2ct34pRiy
 
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